Automated Retail & Brand Competitor Analyser
Identify where brands are sold, who carries competitors, and which retailers are untapped — to drive targeted outbound and market expansion.
Introduction
Prospecting stalls when teams can’t see where their brand is present, which retailers carry competitors, and where the whitespace is. This tool turns scattered store data into a working map for outbound: who to target, where, and why—backed by clean, exportable lists.
Data from public and partner sources is normalized and de-duplicated, then visualized on an interactive map with filters by retailer, region, province, city, and category. Notes and hide/show are user-specific, so each rep can curate their territory without changing the master dataset.
- Instant view of distribution vs. competitor presence by area
- Whitespace detection: retailers not yet carrying your brands
- Actionable exports (CSV) for SDR/AM workflows
- User notes & annotations stored securely per account
Outcomes
- Prioritized account lists for outbound (by city, region, retailer gap).
- Faster territory planning and channel expansion decisions.
- Central view of distribution vs. competitors.
Approach
- Data ingestion from public + partner sources, dedup & normalization.
- Interactive map with filters, exportable lists, notes per location.
- User-specific annotations stored in Firestore; auth-gated access.
Stack
GCP (Firestore, Cloud Run/App Engine), React (ESM), Leaflet, Firebase Auth.